Amazon to Delay Payouts for UK Marketplace Sellers Under DD+7 Terms

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Amazon will impose new “DD+7” payment terms for remaining UK marketplace merchants, delaying payouts until seven days after delivery and withholding tens of thousands of pounds. Thousands of sellers warn the change, effective March 19, could create cash flow gaps of £20,000–£50,000, forcing them to borrow or risk collapse.

1. Payment Terms Revision

Amazon is standardizing its UK marketplace payment policy by moving all merchants to a “DD+7” model, under which sellers receive funds seven days after an item is delivered rather than when it is ordered. The shift aims to keep reserves available for potential shopper refunds and returns.

2. Seller Financial Impact

Merchants estimate that the delay could freeze tens of thousands of pounds in revenue, with individual businesses facing cash flow shortfalls of £20,000–£50,000. Many warn these gaps may force them to secure costly short-term financing or liquidate assets to cover supplier invoices.

3. Merchant Reaction

Long-standing sellers describe the policy as coercive, with one veteran seller calling it “bully boy tactics” that threaten business viability. A UK lawmaker has written to Amazon’s country manager, citing concerns over fairness, proportionality and Amazon’s market dominance.

4. Implementation Timeline

Amazon began moving new sellers onto DD+7 terms in 2016 and delayed full rollout in 2023 after merchant outcry. The remaining sellers were notified last year and will transition to the new terms on March 19, 2026, completing the uniform policy shift.

Sources

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