Amazon to Hike Ad-Free Prime Video Prices and Wins €746M GDPR Appeal

AMZNAMZN

Amazon plans to raise subscription fees for its ad-free Prime Video tier, marking its first price increase for that service. A Luxembourg court annulled a 746-million-euro GDPR privacy fine against Amazon, ruling the regulator failed to assess intentional violations and sanction options, and must reassess the case.

1. Prime Video Ad-Free Tier Price Increase

Amazon announced plans to raise subscription fees for its ad-free Prime Video tier, marking the first price hike for that service. The adjustment aims to offset rising content and infrastructure costs and could boost streaming revenue if subscriber retention remains strong.

2. Luxembourg Court Annuls GDPR Fine

A court in Luxembourg overturned a 746-million-euro GDPR privacy fine imposed in 2021, finding the data protection regulator did not analyze whether Amazon’s violations were intentional or merely negligent and failed to consider alternative sanctions. The ruling requires the regulator to conduct a full reassessment of Amazon’s data-processing practices under EU privacy rules.

Sources

FFF