AMD Appoints Salesforce CMO Ariel Kelman to Drive Global Marketing Strategy
AMD has appointed Ariel Kelman as Senior Vice President and Chief Marketing Officer effective immediately, reporting to Ruth Cotter and leading brand, communications, events, developer relations and go-to-market strategy globally. Kelman joins from Salesforce where he served as president and CMO and previously built marketing teams at AWS and Oracle.
1. Appointment Details
On February 9, 2026, AMD announced Ariel Kelman as its new Senior Vice President and Chief Marketing Officer, effective immediately. He will report directly to Ruth Cotter, Senior Vice President and Chief Administrative Officer.
2. Role and Responsibilities
Kelman will lead AMD’s global marketing organization, overseeing brand management, corporate communications, live and virtual events, developer relations and go-to-market strategy. His remit includes deepening engagement with customers, partners, developers and the broader technology ecosystem.
3. Experience and Background
Kelman brings over 20 years of marketing leadership from enterprise technology firms, most recently serving as president and CMO at Salesforce. His past roles include senior marketing positions at Amazon Web Services and Oracle during periods of rapid team growth and brand expansion.
4. Strategic Implications
This hire aligns with AMD’s push to scale its high-performance and AI solutions across data center, embedded, client and gaming segments. Kelman’s track record in storytelling and driving impact at scale is expected to sharpen AMD’s market narrative and accelerate its momentum.