AMD backs Generative Bionics' Gene.01 humanoid robot for industrial deployment
At CES, AMD CEO Lisa Su unveiled financial backing for Generative Bionics' Gene.01 humanoid robot, slated for deployment in shipyards and industrial sites later this year. Generative Bionics uses AMD’s cloud GPUs to train AI models for Gene.01, with robot chip sales classified under AMD’s embedded industrial segment.
1. AMD Unveils Gene.01 Humanoid Robot Demonstrating Integrated AMD Technology
At CES 2026 in Las Vegas, AMD CEO Lisa Su introduced Gene.01, a humanoid robot developed by Italy’s Generative Bionics and backed financially by AMD. Gene.01 is slated for industrial deployment in shipyards and logistics centers later this year. The robot’s control “brain” is powered by AMD’s cloud-hosted graphics processing units, which Generative Bionics has used to train and fine-tune its proprietary vision language and motor-control models. This demonstration marked the first time AMD showcased an end-to-end robotics application, illustrating how its GPUs handle real-time sensor fusion, object recognition and motion planning in a single system.
2. AMD Positions Itself in the Robotics Market with Embedded AI Solutions
Although robotics chip sales remain a small fraction of AMD’s overall business, the company reports them under its ‘embedded’ segment, which grew by 12% year-over-year in the fourth quarter of 2025. AMD is leveraging its existing data center AI infrastructure to court industrial automation firms, offering not only silicon but a full software stack optimized for ROS (Robot Operating System) and popular deep-learning frameworks. By financing startups like Generative Bionics and collaborating with key integrators, AMD aims to increase its embedded AI revenue to 5% of total sales by the end of fiscal 2026, up from 2% in 2024.