Store Genie runs on Amdocs’ Cognitive Core within the aOS platform hosted on AWS, integrating with existing BSS/OSS stacks under telco-grade governance. This foundation enables scalable, secure deployment of agentic AI and paves the way for future enhancements in customer engagement and operational automation. Smart Communications, PLDT’s wireless unit, has rolled out Amdocs’ Store Genie solution in all of its retail outlets, embedding AI agents into frontline operations to handle customer interactions autonomously. This marks one of the largest agentic AI deployments in a high-volume telecom retail environment. Initial metrics show Store Genie resolves over 90% of customer requests without human intervention, significantly reducing average handling time and improving staff productivity. The solution supports multilingual workflows, ensuring consistent service across diverse customer segments.