American Express Stock Falls 7% on 10% Credit Card Interest Cap Proposal

AXPAXP

President Trump’s proposed one-year 10% cap on credit card interest has driven American Express shares down nearly 7% this week. To offset potential revenue shortfalls, the company could raise annual card fees and reduce lower-margin perks, possibly strengthening its market share over rivals.

1. American Express’s Affluent Clientele and Financial Resilience

American Express leverages its strong brand positioning and focus on higher-income cardholders to generate stable, recurring revenue. Through the first nine months of 2025, the company reported total net revenues of $53.2 billion, up 9% year over year, while net income reached $8.4 billion, a 5% increase. Its gross margin of 61.04% and a dividend yield of 0.92% underscore the business’s profitability and cash-return profile. Over the past 12 months, the stock has climbed more than 20%, reflecting investor confidence in AmEx’s ability to maintain premium rewards programs and fee structures even as consumer spending patterns shift.

2. Potential Impact of a 10% APR Cap on Credit Card Interest

Following President Trump’s proposal to cap credit-card interest rates at 10% for one year, American Express shares have declined nearly 7%. Analysts warn that such a cap could compress AmEx’s interest-earnings yield, which typically exceeds 20% on unsecured balances. Management commentary suggests the company could offset lost interest income by trimming rewards on lower-margin cards or increasing annual fees—strategies historically feasible given AmEx’s cardholder loyalty. However, if lending standards tighten or card usage declines, revenue growth could slow and margin expansion stall, creating short-term volatility even as long-term fundamentals remain intact.

Sources

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