Amplitude embedded a “Global Agent” natural-language interface in its platform to lower adoption barriers, enabling business analysts to surface automated insights, trigger experiments, and receive session-replay summaries. This agentic approach supports Spenser Skates’ vision of self-improving products by continuously analyzing user behavior and recommending or executing optimizations.

The company consolidated experimentation, session replay, guides and surveys into a single environment and replaced complex module-specific meters with a data-ingestion uplift pricing model. Event-based billing remains, but adopting additional modules now raises per-unit ingestion rates to improve predictability and simplify administration.

Net dollar retention rose to approximately 105% from 96%, driven primarily by cross-selling adjacent tools within the unified platform. Tests in Q4 demonstrated that simpler packaging expanded deal sizes and contract lengths as customers adopted additional products earlier.

Amplitude modernized its go-to-market motions to pursue larger enterprise clients across financial services, retail, restaurants and technology sectors. Management also plans to launch new marketing analytics and agentic search products in the near term to further broaden its platform.