Apple Agrees to $250M Siri False Advertising Settlement Covering 37M Devices
Apple will pay $250 million to settle allegations it misled customers about AI-enhanced Siri features not ready at the iPhone 16 launch, covering roughly 37 million devices sold between June 10, 2024 and March 29, 2025. Qualifying devices receive $25 to $95 payouts pending claim volume, subject to court approval.
1. Settlement Terms
Apple agreed to pay $250 million to resolve a class-action lawsuit accusing it of false advertising by marketing AI-enhanced Siri features that were not available at launch. The proposed settlement still requires a judge’s approval and includes no admission of wrongdoing by Apple.
2. Device Coverage and Payouts
The agreement covers approximately 37 million devices, including all iPhone 16 variants and the iPhone 15 Pro and 15 Pro Max sold in the U.S. from June 10, 2024 through March 29, 2025. Each qualifying device carries a starting payout of $25, which may adjust upward to a $95 maximum based on claim volume and other variables.
3. Legal and Strategic Implications
This settlement ranks among the largest Apple has ever reached, following a $95 million resolution in May 2024 over Siri eavesdropping claims. Apple is expected to unveil a revamped Siri with fully deployed AI enhancements at its annual developer conference next month, aiming to address prior delays and restore consumer confidence.