Apple and Google have agreed to allow UK app developers to offer apps via third-party stores and external payment options. The move ends their mandatory in-app billing and anti-steering policies for the UK market, in response to regulatory requirements.

Opening alternative distribution channels could reduce commission income for Google Play, as developers opt for lower-fee payment systems. Both companies may face pressure to adjust standard fees and negotiate new revenue-share terms with larger publishers.

The changes come under a UK regulator’s order, with deadlines set for implementation later this year. Google must update Play Store terms, while Apple will modify App Store rules to meet compliance requirements and avoid potential fines.