Apple Carpet-Bombed Tesla Engineers with Double-Pay Offers During Scrapped EV Project
Apple inundated Tesla engineers with nonstop recruiting calls offering compensation roughly double Tesla's pay during its now-shelved EV initiative. The tactic highlights aggressive talent competition after Apple abandoned its electric vehicle project in 2024.
1. Aggressive Recruiting of Tesla Engineers
During its now-cancelled EV initiative known as Titan, Apple inundated Tesla engineering staff with nonstop recruiting calls offering compensation roughly double Tesla's typical pay, frequently bypassing formal interviews.
2. Abandonment of Apple Car Project
After repeated delays and leadership changes, Apple officially shelved its electric vehicle program in 2024, marking the end of the company’s long-standing hardware diversification effort.
3. Implications for Talent Competition
Apple’s willingness to offer high premiums without formal interviews demonstrates intensified competition for EV engineering talent and suggests potential increases in recruiting expenditure across the tech sector.