Apple Cuts China App Store Fee to 25% as iPhone Sales Surge 23%

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iPhone sales in China jumped 23% while the local market fell 4% after Apple cut App Store commission from 30% to 25% under regulatory pressure. Amazon is developing a new smartphone codenamed Transformer and Alphabet is testing a native Gemini Mac app, intensifying competition in hardware and AI.

1. China App Store Commission Reduction

Apple cut its App Store commission in China from 30% to 25% after regulatory pressure, seeking to comply with new rules and retain developer support.

2. iPhone Sales Performance in China

iPhone shipments rose 23% at the start of 2026 even as the overall Chinese smartphone market declined 4%, highlighting strong consumer demand for Apple devices.

3. Amazon’s Smartphone Initiative

Amazon’s Devices and Services unit is developing a new smartphone codenamed Transformer with Alexa integration, marking its first major handset project since the 2014 Fire Phone failure.

4. Google’s Gemini Mac App Development

Alphabet is testing a native Gemini app for Mac that provides core AI features outside the browser, intensifying competitive pressures on Apple’s macOS AI offerings.

Sources

FFC