Apple Cuts China App Store Fees to 25% Standard, 12% for Mini-Apps
Apple will lower its standard App Store commission in China to 25% from 30% and reduce mini-app fees to 12%, effective March 15. Developers earning under $1 million annually also qualify for the 12% rate, a move expected to boost Tencent’s earnings by a low-single-digit percentage in 2026.
1. Fee Reductions in China
Apple will lower its standard App Store commission in mainland China from 30% to 25% starting March 15 and cut mini-app transaction fees to 12% across iOS and iPadOS.
2. Small Developer and Program Eligibility
The 12% rate will extend to developers generating less than $1 million in annual revenue under both the App Store Small Business Program and Mini Apps Partner Program, including automatic subscription renewals.
3. Regulatory Background and Partnership Impact
This adjustment follows discussions with the State Administration for Market Regulation and aims to ease tensions with major internet platforms, with analysts forecasting a low-single-digit percentage boost to Tencent’s 2026 earnings.