Apple expected to unveil first folding phone, with new CEO Ternus in command
AAPL•Apple expected to unveil first folding iPhone
Apple is widely expected to unveil a pricey folding iPhone at a launch event on Wednesday at its Cupertino, California, headquarters.
The event, the first with new CEO John Ternus at the helm, will be the most noticeable overhaul of Apple's flagship product since it removed the physical home button from the iPhone X in 2017. The iPhone brought in $209.6 billion, or just over half of Apple's sales, in its most recent fiscal year.
The keynote address will also be the first extended commentary from Ternus, who previously served as Apple's hardware chief but has kept a low public profile aside from a handful of product introductions and sustainability initiatives. It will fall to Ternus to persuade Apple's customers that they need a foldable device that could cost more than $2,000, a new high for a global brand that has defined mass luxury.
Product timing could shift Apple's sales cycle
Wednesday's event is also expected to mark a major change in Apple's annual product schedule.
