Apple launches M6 MacBook Pro and iMac, pitches faster on-device AI
AAPL•Apple unveiled a 14-inch M6 MacBook Pro starting at $1,999 and an M6 iMac starting at $1,499, with availability beginning November 6. The company says the devices deliver faster on-device AI performance; its October 28 event is reportedly expected to feature a touch-screen MacBook Pro.
1. New M6 devices
Apple unveiled a 14-inch MacBook Pro and an iMac powered by its M6 chip. Pre-orders begin Wednesday in 35 countries and regions, including the US, and availability starts November 6.
2. Performance and pricing
The MacBook Pro starts at $1,999 and the iMac at $1,499. Apple said the MacBook Pro offers up to 30% faster graphics and up to 25% faster AI performance than its M5 predecessor, with up to 24 hours of battery life. The iMac offers up to five times faster on-device AI performance than the previous M4 model, Apple said.
3. Upcoming event
The launches come a day before Apple hosts a “Pro and tell” event in Los Angeles on October 28. Apple’s first touch-screen MacBook Pro is reportedly expected to feature at the event.
