Apple Launches Exclusive US F1 Streaming Deal, Promotes ‘F1: The Movie’
Apple became the exclusive US Formula One broadcast partner starting this weekend in Miami, expanding streaming of practice and qualifying sessions across its platforms and promoting its biggest film 'F1: The Movie'. The partnership will capitalize on F1's surging US popularity and drive subscriber growth through enhanced sports content.
1. Exclusive US F1 Broadcast Partnership
Apple secured exclusive US rights to broadcast Formula One events, covering all races, practice sessions, and qualifying segments starting this weekend in Miami. The deal grants Apple control over live streaming across its platforms.
2. Expanded Content and Film Promotion
As part of the agreement, Apple will stream practice and qualifying sessions on Apple TV+ and partner platforms, while also promoting its new feature film 'F1: The Movie' to F1 audiences. This integration underscores Apple’s strategy to blend sports and entertainment content.
3. Subscriber Growth and Brand Exposure
The partnership aims to leverage Formula One’s surging popularity in the US to drive Apple TV+ subscriber growth and strengthen Apple’s position in live sports broadcasting. Analysts anticipate a boost in viewership metrics and potential upsell opportunities for bundled services.