Apple launches TV add-on on Prime, plans three store closures, foldable iPhone on track
Apple TV launched on Amazon Prime Video as a $9.99/month add-on, Apple will close three U.S. retail stores in June, and foldable iPhone remains on track for a September debut. Despite a 6% global smartphone shipment drop, Apple held a 21% market share in Q1 2026, while 25 LLC boosted its stake by 17%.
1. Amazon Prime Video add-on launch
Apple TV content is now available as a $9.99/month add-on on Amazon Prime Video, broadening its streaming reach beyond the Apple ecosystem and targeting new subscriber segments.
2. Planned U.S. retail store closures
Apple will shut three underperforming U.S. mall stores in June, reflecting a shift toward online sales and a strategic reevaluation of physical footprint in declining retail centers.
3. Foldable iPhone update
Apple’s foldable iPhone remains on schedule for a September unveiling, signaling readiness to enter the emerging flexible display market and drive next-generation device adoption.
4. Q1 shipment trends and investor move
Despite a 6% drop in global smartphone shipments, Apple sustained a 21% market share in Q1 2026, while 25 LLC increased its Apple holdings by 17%, reflecting confidence in the company’s long-term outlook.