Apple introduced the entry-level MacBook Neo priced at $599 in March, aiming to lure Windows PC users facing a forecasted 10.4% drop in shipments and a 17% surge in memory costs. The Neo seeks to expand Mac’s addressable market, which currently represents just 10% of the company’s $305 billion hardware sales.

Apple has ramped iPhone output in India to 25% of its total production as part of a multi-year plan to diversify its supply chain. This shift is poised to bolster production resilience and reduce geopolitical risks tied to China, potentially stabilizing margins over time.