Apple Raises MacBook Prices by Up to $300 and iPad Costs by $200
AAPL•Apple increased MacBook Neo from $599 to $699, MacBook Air from $1,099 to $1,299, and Pro models by $300 to offset a global memory shortage. The company also hiked iPad Air and Pro prices by up to $150 and $200, left iPhone pricing unchanged and saw shares drop over 4%.
1. Price Increases on MacBooks
Apple raised entry-level MacBook Neo from $599 to $699 and MacBook Air from $1,099 to $1,299. MacBook Pro models saw a $300 increase, with the 14-inch rising to $1,999 from $1,699 and the 16-inch moving to $2,999 from $2,699.
2. iPad Price Adjustments
The 11-inch iPad Air price climbed from $599 to $749 and the 13-inch from $799 to $949. iPad Pro models also rose by $200, with the 11-inch at $1,199 (up from $999) and the 13-inch at $1,499 (up from $1,299).
3. Market Reaction and Memory Outlook
Shares fell more than 4% in early trading following the price increases, reflecting investor concern over margin pressure. Apple executives warn that surging memory and storage costs could persist for several years, potentially weighing on future demand and profitability.
