Apple Taps Ex-Google AI Marketer Ahead of AI-Driven 2026 Product Cycle
Apple has appointed Lilian Rincon, ex-Google shopping and assistant products lead, as vice president of AI product marketing to spearhead commercialization of Siri rebuilt with Alphabet’s Gemini model. Analysts expect an AI-driven 2026 product cycle featuring upgraded iPhones, Macs, a possible foldable iPhone and expanded AI integrations at WWDC.
1. Appointment of Lilian Rincon
Apple has hired Lilian Rincon, who spent nearly a decade at Google overseeing shopping and assistant products, as vice president of AI product marketing, reporting to marketing chief Greg Joswiak.
2. Siri Rebuild with Gemini AI
The company is preparing to launch an improved Siri virtual assistant this year, rebuilt with technology from Alphabet’s Gemini AI model to enhance responsiveness and capabilities.
3. 2026 AI-Driven Product Cycle
Analysts anticipate 2026 will mark a major product cycle featuring upgraded iPhones and Macs optimized for AI-driven applications, potential foldable iPhone launches, and expanded AI integrations to be unveiled at WWDC.