Apple to pay up to $95 per device in $250M AI settlement
Apple agreed to a $250-million settlement over AI features misrepresentation, offering U.S. buyers of iPhone 16, 15 Pro and 15 Pro Max models $25 to $95 per device. Roughly 37 million devices are eligible and payout amounts will vary based on claim volume, pending court approval.
1. Settlement Terms
Apple reached a $250 million agreement to resolve class-action claims that its AI-powered features were advertised before launch. Eligible U.S. purchasers of iPhone 16, iPhone 15 Pro and iPhone 15 Pro Max devices bought between June 10, 2024 and March 29, 2025 may claim between $25 and $95 per device.
2. Eligible Devices and Claims Process
Approximately 37 million devices meet the eligibility criteria. Affected customers will receive notifications by mail or email and must submit claim forms; individual payouts will adjust based on the total number of submitted claims.
3. Impact on Apple
While $250 million represents a minor expense relative to Apple’s revenue, the settlement highlights legal risks of AI feature marketing. Final approval by the U.S. District Court is required and could influence Apple’s future product announcement practices.