Apple TV Joins Roku Premium Subscriptions at $12.99/Month
Apple TV is now available through The Roku Channel’s Premium Subscriptions in the U.S., offering $12.99/month or $99/year plans with a 7-day free trial. This integration extends Apple’s streaming reach to Roku’s subscriber base and could drive incremental Apple TV+ revenue growth.
1. Integration into Roku Premium Subscriptions
Apple TV has been integrated into The Roku Channel’s Premium Subscriptions, allowing U.S. customers to access Apple’s streaming service seamlessly alongside over 70 other popular channels within Roku’s unified interface.
2. Subscription Terms and Trial
Subscribers can join Apple TV on Roku for $12.99 per month or $99 per year and receive a 7-day free trial, matching Apple’s standard pricing and enabling low-friction sign-ups directly through the Roku platform.
3. Strategic Growth Implications
By tapping into Roku’s extensive installed base, Apple gains an expanded distribution channel for Apple TV+, potentially accelerating subscriber growth, increasing recurring revenue and strengthening its position in the competitive streaming market.