Apple's Ternus reportedly eyes engineering-led overhaul
AAPL•Apple CEO John Ternus is weighing an overhaul focused on engineering, more frequent product launches and a leaner organization, a report says. Ideas include changing the company's spring and fall release cycle and cutting some middle-management roles.
1. Overhaul under consideration
John Ternus is weighing changes to sharpen Apple's engineering focus, introduce products more frequently and create a leaner organization. Ideas under consideration include moving away from the traditional spring and fall product-release cycle and eliminating some middle-management roles to narrow the gap between engineers and top executives.
2. Cuts and product development
Cost-cutting efforts are already under way. Apple's hardware engineering division has begun cutting engineering program-management roles, including roughly half a dozen directors, and the company has made significant cuts in teams working on Siri, Vision Pro and AI-related software engineering. Ternus has also explored how AI could speed product development and automate employee tasks.
3. Ternus's priorities
Ternus, a 25-year Apple veteran and longtime hardware chief, succeeded Tim Cook this fall. He has signaled internally that Apple needs to introduce products more quickly and become more experimental to remain competitive in the AI era, while seeking new revenue streams and ways to extract more value from existing products.
