Arbor Snowboards Gains Olympic Exposure as BC Partners Funds Riddell $400M
BC Partners provided Riddell with $400 million in convertible preferred equity and debt in April 2024 and also financed Kent Outdoors’ Arbor snowboards, now ridden by Olympic athletes in Milan. Apollo launched Sports Capital in late 2025 to funnel private credit into sports leagues and outdoor equipment.
1. Olympic Adoption of Arbor Snowboards
Kent Outdoors’ Arbor snowboards have been adopted by multiple Olympic snowboarders in Milan, showcasing the brand’s elevated profile and potential boost in consumer demand from high-visibility events.
2. BC Partners’ $400M Riddell Financing
In April 2024, BC Partners arranged $400 million in convertible preferred equity and debt financing for helmet maker Riddell to refinance existing obligations and fund a dividend payout.
3. Rise of Sports-Focused Private Credit
Apollo launched Apollo Sports Capital in late 2025, targeting investments in sports leagues, affiliated businesses and outdoor equipment to fill lending gaps left by traditional banks.