ATRenew Gains 2026 Subsidies, Sees Apple Share Growth, Adds 451 Stores
Government extended 2026 subsidies to mobile phones, tablets, smartwatches and smart glasses, boosting ATRenew’s pre-owned trade volumes and raising Apple device share as memory costs increase. ATRenew added 451 net AHS stores in 2025 and plans expansion while automating inspections to cut costs by 30% and target 1% margin growth.
1. Government Subsidy Extension and Product Coverage
Government extended 2026 trading subsidies to mobile phones, tablets, smartwatches and added smart glasses. ATRenew expects these policy supports to boost consumer awareness and increase pre-owned device trade volumes.
2. Impact of Memory Price Rises on Trade-ins
Rising memory prices forced Android makers to raise new device prices while Apple maintained stable pricing, leading to a sequential increase in Apple products traded on ATRenew’s platform.
3. Offline Store Network Expansion
ATRenew added a net 451 AHS standard stores in 2025, focusing on consumer electronics and multi-category recycling services, and plans further offline store expansion to enhance per-store profitability.
4. Margin Improvement Through Automation
ATRenew targets long-term net GAAP margin improvements through automated quality inspection technology—reducing inspection costs by about 30%—and deploying automated logistics to lower fulfillment expenses.