Life Time Teaches 30,000 Monthly Swimmers Using 25:10 Safety Rule
Life Time teaches more than 30,000 swimmers critical water-safety skills each month across its 190+ clubs and 500+ pools while certifying more lifeguards than any U.S. business through StarGuard Elite. Its proprietary 25:10 Rule mandates an adult stay within ten feet of children unable to swim 25 meters without assistance.
1. Water-Safety Initiative Launch
Life Time is observing National Water Safety Month by introducing its 25:10 Rule and a suite of swim-safety guidelines. The rule requires an adult to stay within ten feet of any child who cannot swim 25 meters unassisted and is supported by tips on bright swimwear, Coast Guard-approved life jackets, a 1:3 guardian-to-swimmer ratio, and no-phone supervision.
2. Scale of Aquatics Operations
The company leverages over 30 years of aquatics expertise across more than 190 athletic country clubs in the U.S. and Canada, operating 500+ indoor and outdoor pools. Each month, Life Time delivers swim lessons and clinics to over 30,000 participants and certifies more lifeguards than any other U.S. provider through its StarGuard Elite program.
3. Membership and Safety Impact
By embedding advanced safety protocols into its club and camp offerings, Life Time aims to boost member confidence and retention. Integrating swim lessons twice weekly in summer camps and offering poolside demonstrations positions the company to differentiate its health-and-wellness ecosystem through enhanced family engagement and safety assurances.