Axalta sees rising demand for softer automotive colors in 2026-2027 trends report
AXTA•Axalta released its 2026-2027 Global Automotive Color Trends Report, forecasting that demand for sophisticated pastels and deeper reds and browns will influence vehicle designs over the next three to five years.
1. Color trends forecast
Axalta's report forecasts that consumer demand for calm and authenticity will drive sophisticated pastels and deeper reds and browns in premium vehicle design. It also highlights technology-inspired and nature-influenced hues, while traditional neutrals remain foundational with advanced finishes and nuanced undertones.
