Baillie Gifford & Co. reduced its stake in Procter & Gamble by 2.8% during the third quarter, offloading 26,105 shares and leaving it with 919,290 shares valued at approximately 141.25 million. Brighton Jones LLC, in contrast, expanded its position by 51.5% in the fourth quarter, adding 13,617 shares to reach 40,068 shares (worth roughly 6.72 million). Taylor Financial Group Inc. increased its stake by 10.6% in the first quarter to 2,891 shares (valued near 0.49 million), while Sivia Capital Partners LLC and Auxano Advisors LLC lifted their holdings by 19.8% and 10.8%, respectively, during the second quarter. Perigon Wealth Management LLC also modestly boosted its position by 1.1%, ending the period with 67,749 shares worth about 10.79 million. These moves leave institutions owning approximately 65.8% of outstanding shares.

In its recent fiscal quarter Procter & Gamble reported earnings per share of 1.88, exceeding consensus by 0.02, on revenue of 22.21 billion, a year-over-year increase of 1.5% but below analyst forecasts by roughly 150 million. Net margin stood at 19.3% with return on equity at 32.1%. The company reiterated its full-year guidance at 6.83 to 7.09 EPS, while sell-side analysts project average EPS of 6.91 for the year.

Analyst sentiment remains generally positive with fourteen Buy ratings versus seven Hold. Barclays has set a 155 price objective, Morgan Stanley projects 175, and Raymond James Financial, despite lowering its target from 185 to 175, maintains an Outperform rating. TD Cowen and DBS Bank both reaffirmed Buy recommendations in January. Collectively, analysts’ average price target stands at approximately 167.21, reflecting a Moderate Buy consensus.

The company declared a quarterly dividend of 1.0568 per share to be paid February 17 to record holders on January 23, translating to an annualized payout of 4.23 and a yield near 2.8%, with a payout ratio of roughly 62.7%. Insider selling included the Chief Accounting Officer’s disposal of 725 shares at an average of 149.57 on October 30, reducing his holding by 42.6% to 979 shares. Insiders now own 0.20% of outstanding shares.