Banzai Acquires ConnectAndSell for $13.2M, Adds $14.7M Revenue Platform
BNZI•Banzai completed its acquisition of ConnectAndSell for $13.2 million, adding a platform that generated $14.7M in fiscal 2025 revenue at an 86% gross margin and serves 250 B2B customers. The deal boosts pro forma annual revenue by $14.7M, expands AI sales acceleration offerings and targets synergies by end of FY2026.
1. Deal Overview
On July 2, 2026, Banzai acquired substantially all assets of ConnectAndSell for total consideration of $13.2 million, comprising $5.5 million in cash, a $1.8 million one-year seller note, and $5.9 million in Class A common stock and pre-funded warrants at approximately $2.98 per share.
2. Financial Impact
ConnectAndSell reported $14.7 million in fiscal 2025 revenue with an 86% gross margin, boosting Banzai’s pro forma annual revenue by $14.7 million. Banzai expects to realize cost synergies and enhance profitability and cash flow by the end of its FY2026.
3. Strategic Rationale
The acquisition extends Banzai’s AI marketing technology suite into sales acceleration, creating cross-sell opportunities across its existing customer base of over 150,000 enterprises and ConnectAndSell’s 250 clients. It also strengthens Banzai’s position as a full go-to-market solutions provider.
4. Platform Capabilities
ConnectAndSell’s AI sales acceleration platform facilitates 4.8 million live conversations annually, drives $17.8 billion in customer pipeline value, and averages $59,000 in revenue per customer, serving clients across financial services, healthcare, and technology sectors.
