Bare Knuckle Boxing Unveils 22 Annual Events with Bally’s Sensor Technology Partnership
Bare Knuckle Boxing will stage 22 events annually, including 16 numbered shows and a new activation series on Bally’s platforms across the US, UK and Australia. It integrates punch-tracking wrist sensors for enhanced fan engagement, betting opportunities and storytelling, and holds clearance in nearly 40 US states.
1. International Growth and Partnership
Bare Knuckle Boxing has launched a 360-degree activation series in partnership with Bally’s and Soo Kim Enterprise, broadcasting 16 numbered events live in English and Spanish on Bally’s Live platforms and staging matches in casinos across the US, UK and Australia.
2. Technology Integration for Fan Engagement
The league integrated sensor-equipped wrist straps to capture punch metrics in real time, enabling advanced storytelling graphics, enhanced fan engagement and new wagering opportunities by linking combat data with broadcast and betting platforms.
3. Event Schedule and Fighter Roster
The organization plans 22 annual events—16 flagship numbered shows plus six activation series installments—while maintaining a combined US and UK roster of approximately 200 fighters following the merger of its bare-knuckle divisions.
4. Leadership and Regulatory Approvals
CEO joined in June after leading Triller operations, building on owner Mike Vasquez’s 2014-founded league vision, and has secured regulatory clearance for bare-knuckle matches in nearly 40 US states by aligning with established medical and safety standards.