Bath & Body Works enters Brazil with first São Paulo store, local e-commerce launch
BBWI•Assortment tailored to local demand
The assortment is tailored to local demand for fruity, tropical fragrances, supported by a franchise-partner model.
Bath & Body Works expands into Brazil
Bath & Body Works entered Brazil, opening its first store at Morumbi Shopping in São Paulo.
The company also launched a Brazil e-commerce site alongside the store to expand its international distribution.
International footprint exceeds 550 locations
Bath & Body Works said its international footprint now exceeds 550 locations across more than 45 countries.
