Bath & Body Works Launches 92-Item Disney Princess Collection to 40 Markets
Bath & Body Works will launch its Disney Princess Collection on Feb. 13 with six character-inspired fragrances across 92 items from fine fragrance mists to 3-wick candles, priced $1.95 to $125. The U.S. and Canada debut precedes an international rollout to 40 markets by year-end.
1. Launch Details
Bath & Body Works will release its Disney Princess Collection on Feb. 13 in the U.S. and Canada, featuring six character-inspired fragrances inspired by Aurora, Belle, Mulan, Rapunzel, Snow White and Tiana, plus a Life’s a Fairytale scent.
2. Product Range
The 92-item assortment spans fine fragrance mists, body lotions, 3-wick candles and decorative accessories, with prices ranging from $1.95 for a PocketBac hand sanitizer to $125 for a Castle Candle Pedestal.
3. International Expansion
Following the North American debut, the collection will roll out starting mid-March, targeting more than 40 international markets by the end of 2026 to drive global sales growth.
4. Early Access
Rewards members gain exclusive early access on Feb. 12 via the Bath & Body Works app for select items including the full Life’s a Fairytale lineup, candle pedestals and mini fragrance gift sets.