Bath & Body Works Unveils Vera Bradley Mother’s Day Collection Priced $1.95–$69.95
Bath & Body Works teams with Vera Bradley on a limited-edition Mother’s Day collection featuring exclusive Peach Blossom & Nectar fragrance, two additional scents and 22 total products. Rewards members receive early access March 22 before the US and Canada launch March 23; prices range $1.95–$69.95.
1. Collaboration Overview
Bath & Body Works has joined forces with Vera Bradley to create a limited-edition Mother’s Day line that merges fragrance innovation with signature patterns. The partnership leverages Bath & Body Works’ perfumery expertise and Vera Bradley’s design heritage to craft a feel-good gifting experience for spring.
2. Product Lineup
The collection centers on an all-new Peach Blossom & Nectar scent alongside two complementary fragrances—Pink Berry Burst and Blue Washed Sky—across 22 body care, home fragrance, decor and accessory items. Signature Vera Bradley patterns appear on cosmetic bags, candles and sanitizing accessories to enhance gift appeal.
3. Launch Schedule & Pricing
Rewards members gain exclusive early access beginning March 22 ahead of the full US and Canada rollout on March 23. Prices span from $1.95 PocketBac hand sanitizers to a $69.95 Eau de Parfum, with gift sets and collectible decor also offered.
4. Distribution & Marketing
The assortment will be available in over 1,900 Bath & Body Works stores in the US and Canada, 500-plus international locations and online channels. The collaboration aims to drive seasonal sales through targeted in-app promotions, email campaigns and in-store visual merchandising.