BBT Drives 20% ARPU Growth with Calix One, Launches SmartBiz in Four Months
BBT achieved 20% year-over-year ARPU growth by deploying the Calix One platform and Calix Engagement Cloud for personalized residential experiences, then launched SmartBiz in four months to serve over half of its small business market in West Texas. The operator is evaluating Calix Agent Workforce to expand SmartLife managed services.
1. BBT Drives 20% ARPU Growth
BBT leveraged the Calix One platform and Calix Engagement Cloud to design personalized residential offers that boosted average revenue per user by 20% year over year, with its Work & Play package becoming the top residential plan.
2. SmartBiz Deployed in Four Months
Building on residential success, BBT rolled out Calix SmartBiz across West Texas within four months, supported by GigaSpire™ edge systems that now reach more than half of its small business customers and deliver enhanced security and visibility.
3. Evaluating Calix Agent Workforce for SmartLife
To further scale its SmartHome and SmartBiz managed services, BBT is assessing Calix Agent Workforce to streamline service delivery, improve support consistency and expand SmartLife offerings across residential and business segments.