Best Buy Ads partners with LG Ad Solutions to offer LG TV home screen inventory to retail media buyers
BBY•Best Buy Ads will sell LG TV home screen and connected-TV video advertising inventory in the U.S., letting brands target Best Buy shopper audiences. The offering is available immediately, with Magnite handling programmatic transactions and Best Buy linking ad exposure to sales outcomes.
1. Advertising partnership
Best Buy Ads partnered with LG Ad Solutions to sell LG TV advertising inventory in the U.S. The deal makes LG’s Home Screen ad inventory available through a retail media network for the first time, and brands can target Best Buy first-party shopper audiences across home screen placements and connected-TV video inventory.
2. Transactions and measurement
Magnite will handle programmatic transactions, while Best Buy’s closed-loop measurement will link ad exposure to sales outcomes. The offering is available immediately and extends LG Ad Solutions’ “Own the Outcome” measurement framework, introduced at the 2026 IAB NewFronts.
