Beyond Meat Adds Beyond Steak Filet to Meijer After Wegmans and H-E-B Launches
BYND•Beyond Meat is launching its Beyond Steak Filet in Meijer stores this month, following recent rollouts at Wegmans and H-E-B, expanding its retail footprint. The whole-cut filet delivers 28g of plant protein, 3g of fiber, just 1g of saturated fat per serving, and has Clean Label Project Certification.
1. Retail Expansion to Meijer
Beyond Meat is rolling out Beyond Steak Filet to Meijer stores this month, adding to existing distribution at Wegmans and H-E-B and broadening its retail presence nationwide.
2. Nutrition Profile and Certifications
The whole-cut Beyond Steak Filet offers 28g of plant protein, 3g of fiber, and just 1g of saturated fat per serving. Made with mycelium and heart-healthy avocado oil, it holds Clean Label Project Certification, is Non-GMO Project Verified, and contains no added antibiotics or hormones.
3. Direct-to-Consumer Success
Since its October 2025 debut on Beyond Meat’s direct-to-consumer platform, Beyond Steak Filet has become the top-selling product, driven by strong consumer reviews praising its taste, texture, and nutritional profile.
4. Implications for Sales Growth
By adding Meijer to its retailer lineup, Beyond Meat is positioned to accelerate incremental sales and market share gains in the plant-based protein category, reinforcing its growth trajectory.
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