Beyond Meat Unveils Four New Beyond Immerse Drinks With Up to 20g Protein and 7g Fiber Each
Beyond Meat introduced four new Beyond Immerse sparkling protein drink flavors—Cherry Berry, Strawberry Lemonade, Piña Colada and Cucumber Grapefruit—on February 26 exclusively via its Beyond Test Kitchen. Each flavor will launch in 10g-protein/7g-fiber/60-calorie and 20g-protein/7g-fiber/100-calorie formats with added electrolytes and antioxidants.
1. Launch Details
On February 26, Beyond Meat rolled out four new flavors of its Beyond Immerse sparkling protein drink line—Cherry Berry, Strawberry Lemonade, Piña Colada and Cucumber Grapefruit—expanding beyond its initial Peach Mango, Lemon Lime and Orange Tangerine offerings.
2. Product Specifications
Each new flavor is offered in two formulations: 10g protein/7g fiber/60 calories and 20g protein/7g fiber/100 calories, all featuring plant-based pea protein, tapioca fiber, electrolytes, vitamin C antioxidants and no sugar alcohols or GMOs.
3. Distribution
The four limited-time flavor variations are available exclusively through Beyond Test Kitchen’s direct-to-consumer platform, with variety packs launching concurrently to facilitate consumer sampling and feedback.
4. Strategic Impact
This beverage extension marks a strategic move by Beyond Meat into functional drinks, aiming to diversify its revenue streams and capitalize on the growing demand for plant-based nutrition beyond center-of-the-plate protein products.