Beyond Meat introduced four limited-run Beyond Immerse sparkling protein drink flavors—Cherry Berry, Strawberry Lemonade, Piña Colada and Cucumber Grapefruit—on its Beyond Test Kitchen platform. Each flavor offers 10g or 20g of plant protein, 7g of fiber and between 60 and 100 calories, targeting health-conscious consumers and diversifying its core meat-alternative lineup.

The product announcement fueled a more than 20% stock surge last week, but shares reversed course Monday, falling 8.8% to $0.86. The stock now trades 9.8% below its 20-day simple moving average and 4.1% below its 100-day average, hovering closer to 52-week lows than highs.

Investors are focused on the March 10 earnings report, where Beyond Meat is projected to post an $0.11 loss per share on $63 million in quarterly revenue. Trailing 12-month sales stand near $291 million, and the forthcoming results will shed light on consumer demand trends and management’s outlook for its new beverage initiative and core products.