Bilibili Q2 FY26 net profit rises 55% to RMB 339.1 million; revenue increases 8% to RMB 7.94 billion

Bilibili posted Q2 net profit of RMB 339.1 million, up 55% year over year, as net revenues rose 8% to RMB 7.94 billion.

Advertising revenue climbed 28% to RMB 3.13 billion, attributed to improved ad products and higher advertising efficiency.

Gross profit increased 10% to RMB 2.95 billion; gross margin widened 0.7 percentage points to 37.2%.

Average DAUs rose 7% to 116.5 million; average daily time spent reached 113 minutes, lifting total user time spent 14%.

Cash, time deposits, and short-term investments totaled RMB 24.3 billion at June 30; 1.9 million securities were repurchased for US$31.3 million.