BJ's to Unveil Butterfinger® Pizookie® at 200+ Locations, Host ICR Conference Fireside Chat

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BJ's Restaurants will roll out a new Butterfinger® Pizookie®—a chocolate cookie topped with vanilla ice cream, chocolate shell and Butterfinger pieces—across its 200+ locations starting January 8. Management will host a live webcast fireside discussion and meet institutional investors at the 28th annual ICR Conference in Orlando on January 12.

1. Management Engagement at 28th Annual ICR Conference

On January 12, 2026, BJ’s Restaurants, Inc. will present a fireside discussion at the 28th Annual ICR Conference in Orlando, Florida, beginning at 8:00 AM ET. The session, led by Chief Executive Officer Greg Levin and Chief Financial Officer Cassandra McDonald, offers institutional investors an in-depth look at BJ’s growth initiatives, including plans to open 12 to 15 new restaurants in fiscal 2026 across key markets such as Texas and Florida. The management team will address same-store sales trends, which rose 4.2% in the third quarter of FY 2025, and outline strategies to optimize digital order mix—currently representing 28% of total revenue—through enhanced loyalty programs and targeted marketing spend. A live webcast and subsequent replay will be available on the company’s investor relations website.

2. New Butterfinger® Pizookie® Drives Menu Innovation

BJ’s Restaurants is launching the Butterfinger® Pizookie® beginning January 8, 2026, pairing its signature warm cookie and proprietary handcrafted beer program with a new dessert collaboration designed to boost check averages and drive incremental traffic. The limited-time offering features a freshly baked chocolate cookie topped with two scoops of vanilla bean ice cream, a chocolate shell and premium Butterfinger® pieces. In consumer tests conducted at 25 pilot locations in December 2025, the new Pizookie® generated a 7% lift in average dessert add-on rates and a 3.5% increase in total check size. As BJ’s operates over 200 restaurants across 31 states, the company anticipates the rollout to contribute meaningful seasonal sales growth during its traditionally slower winter months.

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