BJ’s Rolls Out $19.99 Wagyu Burger with Brisket-Short-Rib Blend
BJRI•BJ’s Restaurant & Brewhouse introduced a $19.99 Wagyu Burger blending proprietary Wagyu, brisket and short-rib patty with caramelized onions, Gruyère cheese and black garlic aioli, served with fries. The launch complements value offerings like the $13 Pizookie® Meal Deal and underscores menu innovation across BJ’s 200-unit casual dining chain.
1. New Wagyu Burger Launch
BJ’s Restaurants began offering its new Wagyu Burger on April 30 at $19.99. The burger features a proprietary blend of Wagyu, brisket and short-rib patty topped with caramelized onions, Gruyère cheese and black garlic aioli, and is served with a side of crispy fries.
2. Strategic Menu Innovation
This premium introduction joins BJ’s existing lineup of value and mid-tier options, including the $13 Pizookie® Meal Deal and Loaded Burger Wednesdays. With over 200 locations nationwide, the rollout highlights BJ’s focus on chef-driven development and tiered pricing to drive traffic and average check growth.
