Booking Holdings Announces 25-for-1 Split; Morgan Stanley Cuts PT to $5,500
Booking Holdings shares have fallen 23% YTD, prompting Morgan Stanley to raise its rating to Overweight from Equal Weight while cutting its price target to $5,500 from $6,150. Jim Cramer said he “doesn’t want to bet against” the company and analysts forecast 53% upside after its 25-for-1 stock split.
1. Morgan Stanley Upgrades While Slashing Price Target
Booking Holdings was upgraded to Overweight from Equal Weight on February 24, with its price target lowered to $5,500 from $6,150, as the bank highlighted the company’s data-driven margin potential despite a 23% year-to-date share decline.
2. Jim Cramer Signals Confidence
Jim Cramer stated he “doesn’t want to bet against Booking,” dismissing recent negative sentiment and indicating belief in the firm’s operational resilience and growth prospects after its latest quarter.
3. 25-for-1 Stock Split and Upside Forecast
The company announced a 25-for-1 stock split to boost liquidity, and analysts project roughly 53% upside based on post-split share counts and ongoing travel demand recovery.