Booking.com Launches $1 Route 66 Road Trip with $10,000 Wallet Credits
Booking.com is offering a three-night Route 66 road trip for $1, with $10,000 in Wallet Credits and a choice of a 1966 Ford Thunderbird, 1960s VW Bus or DeLorean. The June 25-28 experience, bookable May 20 at 12 PM ET, targets brand engagement and increased customer spending across 8.6 million properties.
1. Promotion Overview
Booking.com has designed a themed Route 66 Centennial road trip package that includes a three-night stay for two, a selection of classic vehicles (1966 Ford Thunderbird, 1960s VW Bus or DeLorean) and $10,000 in Wallet Credits to cover accommodations, rentals and attractions.
2. Booking Details
The experience runs June 25–28, 2026, and opens for reservations on May 20 at 12 PM ET. Priced at just $1, it secures lodging in Albuquerque and Santa Fe, curated itineraries, a professional glam session and photoshoot with the chosen car.
3. Customer Engagement
By offering high-value Wallet Credits and exclusive vintage car experiences, Booking.com aims to deepen customer loyalty, stimulate bookings across its network and showcase the breadth of its 8.6 million listings in 144 countries.
4. Financial Implications
The promotional package represents a marketing investment designed to drive incremental revenue and brand awareness. Success could boost ancillary spend and reinforce Booking.com’s competitive positioning in the growing U.S. road trip market.