According to its latest 13F filing with the SEC, Diversified Trust Co slashed its Celsius Holdings position by 56.8% during the third quarter, offloading 13,700 shares and ending the period with 10,403 shares. The remaining stake was valued at approximately $598,000 as of the filing date. This marked reduction in exposure by a long-standing institutional investor could reflect concerns over near-term growth prospects or portfolio rebalancing strategies.

Several other asset managers and hedge funds made modest adjustments to their Celsius positions in the second quarter. ProShare Advisors increased its holding by 3.9%, adding 261 shares to reach 6,970 shares. Blue Chip Partners expanded by 2.4% with an additional 271 shares, while Quadrant Capital Group added 279 shares for a 1.6% boost. Hancock Whitney grew its first-quarter stake by 3.1% through an extra 344 shares. UMB Bank recorded the largest proportional increase, boosting its stake by 24.7% with 352 additional shares. Collectively, institutional investors and hedge funds now control just over 60% of Celsius’s outstanding shares.

In early October, major shareholder William H. Milmoe sold 40,000 shares, trimming his ownership by 15.31% in a single transaction. Conversely, Director Hal Kravitz purchased 10,000 shares in mid-November, lifting his personal holding by 4.85%. These contrasting insider moves—one indicating profit-taking, the other signaling confidence in the company’s trajectory—offer investors mixed signals about management’s near-term expectations.

Among 25 sell-side analysts covering Celsius, 20 maintain a Buy rating, three have Hold ratings and two recommend Sell. This distribution underpins a consensus sentiment of moderate optimism toward the company’s future performance. Recent research notes include upward revisions to revenue outlooks, reflecting Celsius’s strong year-over-year growth in beverage sales and expanding distribution agreements across major retail channels.