Brazilian female entrepreneurship grows 40% during pandemic, PagBank says
PAGS•Female entrepreneurship in Brazil grew 40% during the pandemic, with new businesses concentrated in food, beauty services and fashion. Women-led businesses account for nearly 50% of enterprises, or 30 million, and 73% employ predominantly women.
1. Women-led businesses expand
Female entrepreneurship in Brazil grew 40% during the pandemic, with business openings concentrated in food, beauty services and fashion. Women-led businesses account for nearly 50% of Brazilian enterprises, totaling 30 million; about 73% employ predominantly women, compared with 21% of businesses led by men. Unequal pay, domestic workloads and sexism remain barriers, and Black women face fewer opportunities.
