BrilliA buys majority stake in Malaysian lingerie retailer Neubodi
BRIA•BrilliA acquired a majority equity interest in Malaysian lingerie brand and specialty retailer Neubodi, effective Aug. 1, 2026. Neubodi operates 11 stores and targets about $3 million in 2026 net sales with a 10% to 12% net profit margin.
1. Retail expansion
BrilliA acquired a majority equity interest in Neubodi, expanding beyond B2B supply and design into consumer-facing specialty retail in Southeast Asia. The acquisition took effect Aug. 1, 2026.
2. Neubodi operations
Neubodi operates 11 stores in Malaysia, supported by e-commerce and social-commerce channels. It targets about $3 million in net sales in 2026, with a 10% to 12% net profit margin.
3. Leadership remains
Neubodi co-founder Tan See See will remain CEO, and Ooi Kit Joyce will stay on the senior management team.
