Britain’s Competition and Markets Authority requires Google to improve transparency and fairness in search result rankings and to allow users to transfer their search data to authorised third parties. The two conduct requirements aim to secure a fairer deal for businesses and enhance Google’s search service performance in the country.
Britain’s Competition and Markets Authority has outlined two specific rules under its regulatory regime for Google’s search services: the first mandates greater transparency and fairness in how search results are ranked, and the second requires enabling users to export or transfer their search data to authorised third parties.
The rules aim to secure equitable terms for businesses relying on search visibility and enhance user control over personal data, with penalties for non-compliance potentially including fines or other enforcement measures. Google will need to update its search algorithms and data handling processes ahead of the implementation deadline to avoid regulatory action and maintain market position in the UK.
Globenewswire
