Broadridge Minority Investment in CENTRL Boosts AI RFP Automation for Asset Managers
Broadridge made a minority investment in AI-due-diligence provider CENTRL to integrate AI workflow into its asset management and retirement RFP and due diligence offerings. The partnership embeds CENTRL’s automation across Broadridge’s Fi360 RFP Director and analytics platforms, aiming to streamline counterparty oversight, cut manual processes, and bolster client asset growth.
1. Strategic Investment and Partnership
Broadridge acquired a minority stake in CENTRL to embed AI-driven due diligence technology across its asset management and retirement advisory offerings. The deal aims to modernize counterparty due diligence and RFP processes by combining Broadridge’s data assets with CENTRL’s automation platform.
2. AI Integration into Broadridge Platforms
The collaboration will integrate CENTRL’s AI-powered workflows into Broadridge’s Fi360 RFP Director and other analytics solutions, embedding automated data gathering, due diligence management, and response functions. Clients will receive consolidated dashboards to track counterparty oversight and RFP responses in real time.
3. Expected Operational and Risk Management Benefits
The combined platform is designed to reduce manual touchpoints, eliminate redundant data collection, and strengthen regulatory audit trails. Improved accuracy and consistency in diligence processes are anticipated to enhance operational efficiency and support Broadridge clients in scaling asset flows.
4. Broadridge and CENTRL Overview
Broadridge processes over 7 billion annual communications and supports $15 trillion in daily securities trading, serving 15,000+ employees across 21 countries. CENTRL’s AI diligence platform automates DDQ and RFP workflows for major banks and asset managers, facilitating optimized counterparty oversight.