Brunswick Earns Fourth Place Gold BOSS Award at CES 2026 with Immersive Exhibit
Brunswick placed fourth among exhibitors with its Gold BOSS Award at CES 2026, showcasing an immersive on-water exhibit featuring interactive simulators and video storytelling. The company unveiled new products including the Sea Ray SLX 360 with Mercury Marine engines and Simrad displays and the Fliteboard RACE model.
1. Award Recognition at CES 2026
Brunswick Corporation achieved fourth place overall in the Gold BOSS Awards at CES 2026, distinguishing itself among top experiential exhibits. This placement underscores the company’s leadership in marine technology and its ability to engage audiences with compelling brand experiences.
2. Immersive Exhibit Innovations
The exhibit combined on-water immersion setups, interactive simulators and expansive video storytelling to vividly demonstrate Brunswick’s advancements in intelligence, autonomy, electrification and connectivity. These elements transformed traditional product displays into narrative-driven journeys highlighting the future of boating.
3. New Product Reveals
At the show, Brunswick introduced the Sea Ray SLX 360 featuring Mercury Marine engines and Simrad displays, as well as the Fliteboard RACE collaboration between Fliteboard and Mercury Racing. These unveilings showcase the synergies across Brunswick’s propulsion, electronics and recreation divisions.