Magnite to power Business Insider’s FAST channel ad serving
Magnite partnered with Business Insider to power ad serving and programmatic monetization for the publisher’s standalone FAST connected-TV channel.
Business Insider selected Magnite’s SpringServe as core ad server, supporting direct sales and programmatic demand management across the CTV offering.
Magnite will also route advertiser demand via agency and buyer relationships, targeting incremental revenue as Business Insider expands beyond YouTube distribution.
MGNI•
