BuzzFeed’s full-year 2025 revenue reached $185.3 million, down 2.4% year-over-year. Advertising revenue fell 2.8% to $91.7 million while programmatic ads grew 7.4% to $69.6 million, content rose 9.4% to $37.0 million and studio revenue tripled to $16.1 million. EBITDA improved 61.4% to $8.8 million, but net loss widened to $57.3 million after a $30.2 million goodwill impairment. The company reduced debt by over 65% since 2022.

In Q4 2025, revenue edged up 0.6% to $56.5 million, with advertising up 0.5% to $25.6 million and programmatic ads increasing 2.1% to $18.4 million. Content revenue surged 55.7% to $14.7 million and studio revenue rose to $7.3 million, offsetting a 23.7% decline in commerce revenue to $16.3 million. Adjusted EBITDA grew to $12.0 million, while net loss widened to $26.8 million due to a $30.2 million goodwill charge.

BuzzFeed plans to demonstrate the value of its brands, studio IP and new AI apps in 2026 while exploring strategic options to close a market capitalization value gap. Management highlights significant cost reductions and debt paydown but acknowledges legacy commitments and liquidity challenges, postponing full-year guidance until strategic reviews conclude.